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For HKU's 111th Anniversary celebrations in 2022, we designed a suite of publications comprising their Annual Report, Financial Report and the First and Foremost brochure. To enhance the premium feel of the HKU brand and the anniversary, we used gold as the core colour, and added white and silver.

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The ascending lines convey a sense motion, advancement, and of moving above and beyond, which was a theme of the celebrations. Stylised landscapes recall different aspects of the campus. The signature HKU Main Building is placed in the centre to highlight the origins of the institution. The overall style creates a contemporary, prestigious and optimistic feeling.

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